Personas (introductions, tutorials, articles, case studies, and references)

Published Wed, Apr 11, 2007 by Austin Govella. Updated Wed, Apr 11, 2007.

Wed, Apr 11, 2007
from the Sprawl
while working on Chatsubo's website for Ratz.

Every so often, I collect a range of articles on personas for one reason or another. This morning, I did this exercise again — for the third time — and decided that, maybe, I should just bookmark them.

There’s a subtle range of approaches here. Because different groups approach personas in different ways, it’s important to have a good understanding of the variations in persona design.

The articles are all bookmarked on

Please holler at me if you know of any articles that would be good to include. Feel free to email me at