Fri, Apr 5 - User Experience in a Cross-Channel World at the I.A. Summit

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I’ll be at the 2013 I.A. Summit in Baltimore, April 3-7 where I will be speaking cross-channel user experience.

Date:Friday, April 5, 2013
Location:Baltimore Marriott Waterfront, 700 Aliceanna Street, Baltimore, MD

About the presentation

User Experience in a Cross-Channel World

One of the dirty secrets about cross-channel UX is we’ve always worked cross-channel. What’s changed is how much — and how well — we can impact the cross-channel experience.

In this presentation, I’ll share lessons learned since my first cross-channel project eight years ago. Those eight years have revealed three principles that should guide all of your cross-channel work.

With those three principles in mind, we’ll examine four tools you can use to help guide and improve the cross-channel user experience at your organization. We’ll include real-world examples, as well as templates you can use to integrate these tools into your process.

Once we’re done, new and intermediate-level designers will have added a set of tools and strategies to their toolbox they can use Monday morning. You’ll have learned how to mold better experiences across your entire organization.



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